If anyone asks me what I think is the most important thing when it comes to advertising, I’d say “data”. Nowadays when a war breaks out, the most valuable places wouldn’t be government offices anymore, they would be “datacenters” because in the digital age, companies that have the most data would have an enormous edge … Read more
The most powerful feature that Facebook has released for their advertisers so far is lookalike audience. Why? Because it’s an ultimate key that allows you to scale up from 100 orders a day to 1,000+ orders a day. In any form of advertising and marketing, the most important thing is “data” and if you … Read more
I’ve run thousands of Facebook ads before and I know that one of the toughest thing is to get the targeting right. Most people just choose interest, age and gender and call the job done. It’s not that easy. Nowadays I’ve heard that many of my subscribers complain that their Facebook ads cost has … Read more